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Making bold moves: How preparation leads to opportunities

Finance and accounting major Surashankaran Sundaresyaran made some intentional choices that helped him land two internships. His strategic steps keep him prepared for the next opportunity.

July 24, 2026Business News

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New theory maps how emotional online content shapes everyday decisions, says USF researcher

The Tripartite Reactions to Emotions theory gives researchers, platform designers, marketers, and policymakers a shared language in the digital age and a roadmap for understanding how emotional content spreads influence online.

July 17, 2026Business News, Research and Innovation

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Cultivating smart money habits: USF’s Grow Financial Literacy and Planning Clinic teaches financial management building blocks

The clinic provides student coaches with hands-on experience while helping community members navigate important financial topics, including budgeting, saving, credit management, and long-term financial planning.

July 10, 2026Business News

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Consumers associate sustainability with human care, not artificial intelligence

As companies race to use artificial intelligence in product development, new research shows consumers may penalize AI-designed products on one of the marketplace's most important attributes: sustainability.

July 10, 2026Business News, Research and Innovation

A new USF study provides evidence that insurance pricing shapes households' decisions to invest in making their homes more resilient to extreme-weather damage.

July 6, 2026Business News, Research and Innovation

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In times of crisis: New USF research reveals whether being a political outsider helps or hurts

Whether an institutional outsider sinks or swims in a crisis isn't about who they are, but about the conditions they face. New research examines how political outsiders responded to the 2020 pandemic and 2008 financial crisis.

July 2, 2026Business News, Entrepreneurship, Research and Innovation

usf skku joint research conference

Stronger ties: USF visits Seoul in joint research conference with Sungkyunkwan University

The trip solidified the partnership between the two academic institutions, which began in 2025, as well as USF’s growing international research collaborations and global engagement efforts.

July 1, 2026Business News

Nearly 25 years after graduating from USF with a degree in finance, Chad Mallo returned to the Tampa campus — this time as a summer camp instructor in the Bulls Finance Camp.

June 26, 2026Business News

Melina Korovessi

Student spotlight: Melina Korovessi turns bottle caps into business opportunities

Most people throw away bottle caps without a second thought. One USF student saw something more — and built a growing venture around it.

June 15, 2026Business News, Entrepreneurship, Events, Spotlights

Veterans have shown a keen interest in the brewing arts for years, with many opening their own breweries or becoming head brewers at establishments in Tampa Bay and across Florida.

June 11, 2026Business News

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Whirlwind USF World tour: NAFSA attendees from around the globe get inside look at Tampa campus - USF World

International education leaders from around the world traveled to USF’s Tampa campus on May 29 as part of their learning experience at NAFSA.

June 3, 2026Business News

The St. Pete Innovation District is a hub of research, entrepreneurship, education, and collaboration.

May 29, 2026Business News, Entrepreneurship

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Welcome to USF Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all our campuses. Here we are one college, seven schools, and all business.