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What鈥檚 Your Story? The Power of Narrative in Today鈥檚 Marketplace
Storytelling connects people to the 鈥渨hy鈥� behind a brand. This piece breaks down how narrative supports credibility, customer loyalty, employee alignment, and long-term relevance in today鈥檚 marketplace.
March 2, 2026Business, Professional Development, Sales and Marketing
The ROI of Emotional Intelligence: Why It鈥檚 a Performance Multiplier, Not a Soft Skill
Guest contributor George Klimis explores the ROI of emotional intelligence and why organizations benefit when EI is treated as a strategic capability. The article links emotionally intelligent leadership to retention, collaboration, psychological safety, and more consistent performance.
February 26, 2026Business, Human Resources, Leadership and Management, Professional Development
Your University Partner for Professional and Executive Education
USF鈥檚 Corporate Training and Professional Education and the Center for Executive and Leadership Education are expanding their partnership to better serve professionals and organizations. Together, they offer a connected pathway from skill-building to executive leadership development, backed by university expertise and support for teams at every level.
February 26, 2026Business, Leadership and Management, Professional Development
From Threat to Strategy: Core Principles of Risk Management
Effective risk management turns uncertainty into a strategic advantage. Learn how ongoing identification, assessment, and treatment of risk strengthen resilience and support sustainable growth.
February 26, 2026Business, Human Resources, Leadership and Management
The Impact of Email Marketing
Email marketing creates a direct line to your audience, without relying on algorithms. This piece explores how strategic email communication strengthens loyalty, reinforces brand awareness, and turns engagement data into smarter marketing decisions.
February 19, 2026Business, Sales and Marketing
USF Basic Economic Development Course Builds Leaders, Strengthens Communities, and Showcases Florida鈥檚 Momentum
USF鈥檚 2025 Basic Economic Development Course brought together 46 professionals for three days of practitioner-led training, peer learning, and statewide collaboration on the St. Petersburg campus. As Florida continues to lead the nation in talent attraction and economic momentum, the BEDC equips new and experienced practitioners with the tools, insights, and connections needed to strengthen their communities. This year鈥檚 program also set the stage for the course鈥檚 50th anniversary in 2026.
December 3, 2025Business, Leadership and Management, Professional Development
Who鈥檚 the Boss? Maybe You!
Being your own boss means embracing both risk and reward. Learn how autonomy, purpose, and perseverance drive entrepreneurs to turn ideas into lasting success.
November 6, 2025Business, Leadership and Management
Igniting the Future: Insights from IEDC and the Momentum of Florida鈥檚 Economic Growth
USF CTPE represented Florida at the IEDC Annual Conference, where national leaders explored innovation, resilience, and talent attraction. Florida鈥檚 #1 ranking in workforce growth underscores why the USF Basic Economic Development Course is a powerful step for professionals.
October 1, 2025Business, Leadership and Management
Digital Marketing - A Career for Today, a Career for the Future
Digital marketing is more than just ads and analytics鈥攊t鈥檚 a strategic, creative, and in-demand field driving results across industries. This article explores the tools, skills, and mindset successful digital marketers use to reach the right audiences and deliver bottom-line value. Plus, learn how USF鈥檚 10-week Digital Marketing Certification can help you break into the field or level up your expertise.
June 12, 2025Business, Sales and Marketing, Technology
Paying Attention to Customer Service
We鈥檝e all had customer service experiences that either won us over or sent us packing. So what makes the difference? No matter the size of your business, delivering fast, respectful, and effective service builds trust and loyalty. In this article, we break down the essential ingredients of great customer care and why they matter more than ever.
June 5, 2025Business, Hospitality, Sales and Marketing
For nearly 50 years, USF鈥檚 BEDC has prepared professionals to lead in economic development
In an era of rapid economic change, USF鈥檚 Basic Economic Development Course equips professionals with the skills and insights to drive sustainable growth in their communities. This November, 50 economic development professionals from across the United States, including representatives from as far as Delaware, Maine, and even California, traveled to Tampa for three days of immersive training.
November 25, 2024Business
Essential training: The value of Basic Economic Development Courses for emerging professionals
In the ever-evolving economic development landscape, having a solid foundation is essential for professionals striving to drive growth and innovation in their communities.
August 30, 2024Business