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The mark of a university: The designer behind generations of USF’s academic logos

Anne Scott helped shape and standardize the °µÍøTV’s visual brand over a 41-year career, guiding its evolution from fragmented designs to a cohesive identity as the university grew in recognition.

July 20, 202670th Anniversary, Features

As the 13 colonies declared independence, Florida stayed loyal to Britain. But USF historian Erin Mauldin details how the state’s story impacted the outcome of the American Revolution.

July 2, 2026Features

USF’s soccer stadium has a direct link to the Declaration of Independence

A $1.5 million gift from Dick and Cornelia Corbett not only reshaped USF’s soccer stadium but also tied the university to a legacy of American patriotism rooted in a Declaration of Independence signer.

June 29, 2026Features

Being Rocky: USF alumni reflect on life inside the suit

Mascots are vital to a university’s identity and culture, impacting athletics, student life and much more. Being a mascot also impacts the student behind the suit. On National Mascot Day, USF celebrates the many students who have been Rocky D. Bull over the years.

June 17, 2026Features

Sarah Higgins to lead USF Contemporary Art Museum

As director and chief curator of the USF Contemporary Art Museum, Sarah Higgins will lead the museum’s curatorial vision, steward the permanent collection and align programming with the university’s academic, student success and research missions.

June 12, 2026Features

USF welcomes retiring Tampa Police Chief Lee Bercaw to full-time faculty

Bercaw will help instruct and coordinate the Master of Arts in Criminal Justice program, sharing his real-world perspectives on policing, criminal justice leadership and public safety.

June 10, 2026Features

From volunteering to providing in-game entertainment, USF students and alumni are finding ways to be part of the biggest sporting event in the world.

June 10, 2026Features

The Force is strong in this studio: USF adopts Star Wars production tech

At USF’s Innovative Education Studios, it feels like Star Wars Day is celebrated year‑round, with Mandalorian‑inspired technology and a healthy dose of fandom powering the work.

April 27, 2026Features